“Bluberri Bluetooth Speaker” is a concept project that explores the intersection between design and music. A combination of innovative tech and playfulness aims to emphasize a fun vibe throughout the brand. The ideation of the product and its logo expands the opportunity to apply the brand appearance to advertisements and motion elements.

Using 3D modeling software, a unique speaker design was created to imagine a new interaction between technology and design. The brand elements focus on a spunky personality accomplished in a sketched, illustrative style. Most elements are recognizably musical and tropical to reflect this further. From there, a series of gifs were created to establish a more engaging experience with the product.